Behind the scenes at STUDY 34...

Fashion isn't glamorous, entrepreneurs on film, knitwear at Alexandra Palace

Fashion isn't glamorous, entrepreneurs on film, knitwear at Alexandra Palace

There was no way around it, March was always going to be a process-heavy month. For the most part I’ve been reviewing sales forecasts and cash flows, mapping supply chains and making sure I’m on track with production timescales… Exhausting but very important to keep on top of these things! Pass the message on to anyone who thinks running a clothing label is g

Read more

Female founders, knitwear developments and Country Living makers' marquee

Female founders, knitwear developments and Country Living makers' marquee

In my article I chose to focus on the challenge of defining what a ‘sustainable’ product actually is and the importance as a small label of working within your means and to the best of your ability when it comes to addressing this issue. Tackling the subject of sustainability with honesty, energy and a willingness to learn is essential. I also discussed how important I think it is to be constantly curious and willing to discover more about your product, even when – especially when – the consequences challenge you.

Read more