Behind the scenes at STUDY 34...

Female founders, knitwear developments and Country Living makers' marquee

Female founders, knitwear developments and Country Living makers' marquee

In my article I chose to focus on the challenge of defining what a ‘sustainable’ product actually is and the importance as a small label of working within your means and to the best of your ability when it comes to addressing this issue. Tackling the subject of sustainability with honesty, energy and a willingness to learn is essential. I also discussed how important I think it is to be constantly curious and willing to discover more about your product, even when – especially when – the consequences challenge you.

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