The Alpaca Crew

Modern Sustainable Luxury

Welcome to STUDY 34

Welcome to STUDY 34

Discover innovative and responsible fashion.

Discover the stories behind your clothes...

Sexy Stories:
You Might Be Wearing One

Sexy Stories: <br> You Might Be Wearing One

At a gathering last year I listened with interest as Vanessa Friedman, Fashion Director at The New York Times, explained that in order for consumers to get on board with the words ‘sustainable’ and ‘ethical’ then we, the designers and makers of clothing, needed to find a way to make it sexy. Margot Robbie in The Big Short, Like a naked, bubble-bathed Margot Robbie...

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Cradle to Cradle:
Fashion’s Grave Reality

Cradle to Cradle: <br> Fashion’s Grave Reality

The circular economy. Closing the loop. Cradle to cradle.  These are all phrases you may well have heard of. If not, best to familiarise yourself with them a.s.a.p. As our increasingly consumerist lifestyles reach tipping point, organisations are desperately trying to gather and reuse our rubbish, because otherwise, we may have nothing left to make anything with. This year’s Copenhagen Fashion Summit was kicked off...

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Versatile Wardrobe Basics


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