Modern, sustainable luxury for women.

Welcome to STUDY 34

Welcome to STUDY 34

A Versatile Wardrobe Basic

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The Alpaca Crew, reviewed.

I recently purchased the alpaca crew in camel & am in love with it. It's so lovely to wear - it's so soft, the colour is beautiful & it is versatile. It truly is the most beautiful jumper I own & I love that it was ethically made by a brand that really cares about the impact fashion has on our environment.

FionaLondon

Wearing alpaca is the difference between wearing cotton and wearing silk. Cotton is good but silk is LUXURY and this jersey is just that , luxurious (hangs beautifully, like silk too) and will make you feel a million dollars whenever you wear it.

AliceYorkshire

My new alpaca sweater is gorgeous. I just love it! I have never before owned such a fabulous sweater. It is soft, stylish, comfortable and easy to wear. The grey colour matches everything beautifully. I particularly love the neckline, it is suitable for wearing with or without a shirt.

MaryNorthumberland

Discover the stories behind your clothes...

Modern, Sustainable Luxury: Just Keep it Simple

Modern, Sustainable Luxury: Just Keep it Simple

I love to chat about my supply chain. It’s a point of pride rather than pain. And do you know why? Because it’s so simple. Unlike typical fashion supply chains that can have hundreds of stages, mine is short, concise and straightforward. And I designed it that way for a reason. Because I believe that simplicity is one of the keys to a more sustainable...

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10 Things to Know And Love About Alpaca

10 Things to Know And Love About Alpaca

1. It’s soft And I mean super soft. The hair of the Huacaya alpaca (the variety making up about 90% of the alpaca population worldwide) is short, curled, dense and sponge-like. This makes it really soft and gives it strength and elasticity. 2. It’s versatile Living at altitudes where the temperature can fluctuate between -20˚c and +30˚c in the same day, the alpaca itself has a high tolerance for...

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The Alpaca Crew

Modern Sustainable Luxury

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