Behind the scenes at STUDY 34...

While every year brings its own unique challenges, what I invariably conclude every December is just how important it is to enjoy the process of learning that comes with running a small business. STUDY 34 will always be a work in progress...

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With the knitwear season in full swing, autumn is the busiest time of year for STUDY 34. And having recently started working with knitwear students at a local university, I thought this would be a good time to share with you what it is about knitwear specifically that so enthrals me, because I find it’s a discipline that is often overlooked.

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As the weather gets cooler I thought it a prime opportunity to go into more detail about STUDY 34’s latest styles.

Firstly, let’s talk about the yarn.

This cotton and alpaca mix is new to the STUDY 34 collection this year, and I already know it’s a keeper. While you may only just be dusting off your knitwear ready for the season ahead, I’ve spent any opportunity I’ve had so far this year wearing and testing this new yarn.

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The new season has started with a bang at STUDY 34! I’m delighted that the new autumn styles, as well as the timeless Alpaca Crew, have been featured in The Gloss Magazine’s September fashion issue that went out with The Irish Times on Saturday 1^st September...

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