10 Easy Steps to Become a More Responsible Fashion Consumer


10 Things you can do today that will save you money, give you back time you never thought you had, and bring home the reality that having less, really is having more…

  1. RESIST buying the latest trend, it will not make you happy in the long run
  2. Only buy clothing that really suits you and that you are comfortable wearing
  3. Only buy clothes that you know you’ll get good wear out of (using a 30 wears benchmark is a good start)
  4. Buy clothing that goes with items you already have
  5. Buy better quality (it costs way less in the long term)
  6. When you can, buy from brands taking active steps towards being more sustainable (most of those who are will offer that information clearly)
  7. Fall back in love with craftsmanship - buy one shirt from someone whose passion is making shirts, not five from someone whose is not
  8. Don’t wash your clothes so often but give them an airing instead
  9. Don’t tumble dry your clothes
  10. If your clothes need to be repaired, challenge yourself and give it a try

women's white t-shirt cotton basic

A GOTS certified organic cotton t-shirt £36, the ultimate long-lasting basic

Want to know more about buying better?

Check out these articles/ videos:

Four Foolproof Sustainable Fashion Tips To Help You Build A More Ethical Wardrobe (highsnobiety.com, Apr 17)

Do You Know How To Identify Well Made Clothes? (treehugger.com, Apr 17)

How To Shop For Ethical Fashion (fashionista.com, Dec 16)

The Nine Things You Need to Know About Slow Fashion (huffingtonpost.com, Oct 16)

How To Engage With Ethical Fashion - Clara Vuletich (Ted Talk youtube.com, Jun 16)


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