Behind the scenes at STUDY 34...

The Indispensables: </br> #1 The White Shirt

The Indispensables:
#1 The White Shirt

Responsibly produced wardrobe essentials

What makes a ‘sustainable’ wardrobe?

Quantity is certainly the first thing that comes to my mind. We all have far too many clothes. And despite this, I’m willing to bet that most, if not all of us, always gravitate towards the same small number of items, again and again.

Why? Because they make us feel comfortable; we feel like ourselves in them and ‘being your own self is the most fashionable trend of all’ – wearbias

Does it then not make more sense to streamline our wardrobes by spending more on less; to develop an attitude whereby an item must present significant value to us, in order to claim its place?

Given that we are all so different, how then is it possible to identify ‘wardrobe essentials’ that apply to us all? It’s tricky, because in addition to the above, it must be something that is easily available and easy to care for. It must be comfortable and versatile. And above all, it must be something that complements all body shapes, sizes and skin colours.

Ultimate everyday style

The first item to kick off this series of features is worthy of its number one spot: The White Shirt.

For all the above reasons it is the perfect wardrobe essential for everyday use, while being one of the few items that never causes you to feel under or over dressed.

The following list features seven unique examples, each from a brand making a conscious effort to source, design and produce this indispensable item in a more responsible way.


women button up shirt classic length long sleeve ethical fairtrade sustainable

People Tree

Long established as the UK’s leading brand for responsibly produced clothing, People Tree have got your basics covered and their slim fit take on this essential is an everyday classic.


womens classic cotton white shirt chest pockets long sleeves casual style made in england

Tom Lane

Looking for British through and through? Tom Lane’s the brand for you. Designed in Lincolnshire and manufactured in Wales ‘the explorer’ is made of drill cotton, a slightly heavier choice than usual… because there’s nothing worse than a transparent shirt.



Tradlands: the answer for all women, myself included, who always find themselves in the menswear section, only to come away with another oversized shirt. No darts at the waist nor tiny little pockets and not a hint of gathering in sight. Strong, straightforward pieces made to last a lifetime, and these ones fit just right.


white cotton shirt woman placket casual relaxed chest pocket ethical sustainable eco

Skall studio

For the minimalists among us, Scandinavia has long been a source of style inspiration and boy has my latest discovery Skall studio, nailed it. Clean lines, check. Easy shapes and colours, check. Versatility, check. Their collections are built to transcend the seasons and their ‘sailor shirt’ is functional beauty at its best.



Reformation. If you haven’t heard of them by now, you’re in the minority. Famed for their unparalleled approach to sourcing, manufacture, distribution and attitude to waste, their styles are invariably a sell out. Last time I checked there was a waiting list for this one…



Always a fan of a twist on a classic and this one from New York based UNIFORME is no exception. The brand, built around the concept of developing an everyday uniform, has many variations of a white shirt. This one in particular, with its distinctive neckline, is an unusual yet highly wearable alternative.


Eileen Fisher

As of this year, Eileen Fisher claims the title of largest womenswear brand to be certified as a B Corp (a brand that places equal importance on profit, people and the planet). Their take on the white shirt, using jersey (which is stretchy) rather than a more traditional woven fabric, results in a modern, easy to care for take on a classic, with not a crease in sight.

Look out for The Indispensables: #2 Breton stripes, we’ve been expecting you…



For future posts straight to your inbox,

sign up for study 34 mail


This post was also published on The Huffington Post

Mar 01, 2018

Tom Lane – like this brand! Also I like IDUNLOOR – It’s fashion eco clothing. Mankind need to seriously take to transition to environmental goods, because if we continue to clog the planet by 2025 there will be a global water shortage and not only.


Leave a comment